Relationship (noun):

A State of Being Connected and Engaged

A lot of firms say they value building relationships, but if you’re not treated as more than just a client, the words fall flat. At Appleton, we treat every client like our only client, with personalized financial planning and investment solutions tailored to your unique needs, with the accessible, transparent partnership you expect and deserve.

Independence (noun):

The Fact or State of Being Independent

Appleton has been 100% employee-owned and operated since our 1986 founding. To us, this autonomy means much more than controlling our own destiny. It also speaks to the value we place on maintaining an uncompromised focus on each client’s needs and a collegial, collaborative culture.

Customization (noun):

The Action of Modifying to Suit an Individual or Task

Most firms say they offer solutions, but is that really the case with packaged product offerings? At Appleton, we seek to fully understand each client’s objectives and then develop tailored separate account portfolios aimed at addressing those needs.

Accessibility (noun):

The Quality of Being Reachable and Easily Understood

It’s understandable why many firms seek to insulate their investment professionals from active engagement with clients. Nonetheless, we think differently. At Appleton, portfolio management, research and trading are inherently a part of relationship management. We emphasize client collaboration because it helps us deliver more effective, personalized results.

Insights:

03.06.2025

March 2025

"While at the start of February, it was possible to tune out Washington and focus on fundamentals, by the beginning of March, that was no longer the case. There are a number of developing trends here we see as meaningful to investors..."

12.31.2024

Portfolio Construction and Stock Selection

"Economic developments rarely have isolated impact as one factor affects another. A pandemic-influenced spike in inflation was followed in 2022 by rapid Fed Funds rate increases and an inversion of the US Treasury and AAA Municipal yield curves..."

03.13.2025

Diving in the Shallow End: Municipal Bond ETF Liquidity

"Exchange-Traded Funds, or ETFs, have arguably been one of the most important investment innovations in recent decades. They allow retail investors to combine the modest investment minimum and broad diversification benefits of mutual funds with the real time intra-day liquidity of stocks. Further, ETFs also offer tax efficiency, in part by not requiring a sale of securities (and the potential realization of capital gains) to meet other investors’ withdrawals..."

Separate Account Management

Financial advisors who partner with Appleton get more than just investment management solutions. You’ll gain a partner in the growth of your practice.

Investment Strategies

Wealth Management

We combine foundations of successful relationship management with a customized investment approach to provide solutions tailored to your specific needs.

Investment Solutions

$

13.4

Billion

ASSETS UNDER MANAGEMENT

as of 3.1.25

38

Years

OF WEALTH MANAGEMENT

100 %

Employee

OWNED AND OPERATED

61 Person

COHESIVE TEAM

Committed
Engaged

Appleton is dedicated to making a difference and proud of our partnerships that support our local community through volunteering, sponsorships and philanthropy.

See how

A Culture of Expertise and Shared Values.

Our experienced team proudly fosters an environment of collaboration and dedication, which is evident to those who work with us.

Meet the team